Sergi Munoz

Multi-disciplinary
creative & builder.

I design, illustrate, build, and make marks — across screens, brands, and skin. Based in North Vancouver, working across disciplines driven by curiosity.

Graphic design Illustration Branding Tattooing Web design Web development E-commerce Project management
Selected work
About

I've spent my whole life building things before I knew how — and figuring it out along the way.

At 15, I started a clothing brand out of pure necessity: I was riding dirt jump and BMX, the scene had nothing that felt like us, so I made it. What started as a side project grew into a nationally recognised brand over six years — and quietly taught me everything I know about design, community, and what it means to build something people actually care about.

Along the way I studied graphic design, worked in bikeshops, moved to Barcelona, opened my own retail store, and stumbled into a tattoo apprenticeship. None of it was planned. All of it made sense in hindsight.

The thread connecting everything has always been the same: find something that matters, learn it properly, make something with it. Bikes got me into design. Design got me into branding. Branding got me into web and e-commerce. Tattooing taught me patience and how to listen to what someone actually wants.

Managing La Poma Bikepark — one of Europe's most recognised dirt jump parks — taught me how to build and lead something bigger than myself. I moved to Canada in 2021, kept working in the bike industry, and joined SRAM in 2024. I still ride as much as I can, tattoo on the side, run a titanium bolt company with a friend, and take on the kind of creative projects that make me think.

20+
Years in the bike industry
6
Years running XAI Clothing
Disciplines — curiosity doesn't stay in one lane
3
Countries called home: Spain, and Canada
2005
Founded XAI Clothing & La Poma volunteer
Started a clothing brand at 16 for the dirt jump and BMX scene. Began volunteering at La Poma Bikepark from day one — and designed their very first logo.
2007
Graphic design school & first industry roles
Studied graphic design while working in a clothing manufacturer's design department, creating brand graphics. Followed by years in bikeshop sales and in-house design.
2009
Moved to Barcelona
Relocated for school and the city. Finished graphic design studies, joined Tomas Domingo bikeshop, and kept riding BMX and dirt jump. Freelance design throughout.
2012
XAI retail store & tattoo apprenticeship
Opened a retail store in Barcelona. Transitioned into a tattoo apprenticeship and eventually worked professionally as a tattoo artist for several years.
2015
La Poma Bikepark — full time
Joined La Poma full time, helped found and run the company that managed it through its growth into an internationally recognised destination.
2019
Suspension mechanic & move to Canada
Trained as a suspension specialist in Barcelona, then moved to Canada in 2021 to keep working in the bike industry.
2024
Senior STS Technician at SRAM Canada
Joined SRAM — bringing two decades of riding, mechanics, and industry knowledge into one role.

Currently

  • Senior STS Technician, SRAM Canada
  • Co-founder, The Ti Bolt
  • Freelance design, web & illustration
  • Tattooing on the side
  • Riding whenever possible

Based in

  • North Vancouver, BC, Canada
  • From Arenys de Munt, Catalonia
Contact

Let's make something worth making.

Whether it's a brand, a website, an illustration, or a tattoo — get in touch and let's talk about it.

Graphic design & branding
Illustration
Web design & development
E-commerce
Tattooing
Project management