At fifteen I started a clothing brand because I didn't want to dress like everyone else. I drew a sheep, and it ran as a t-shirt brand for more than six years. I built the identity, wrote the messaging, directed the campaigns, found a community of riders, placed the production, sold it online and at events, and opened a physical shop. Every part of building a brand, learned by doing it.
Along the way I studied graphic design, worked in bikeshops, volunteered at La Poma Bikepark, and moved to Barcelona, where I stumbled into a tattoo apprenticeship. It taught me patience, and how to listen to what someone actually wants. None of it was really planned. But it all made sense while it was happening.
The thread has always been the same: find something that matters, learn, make something with it.
Managing La Poma Bikepark, one of Europe's most recognised dirt jump parks, taught me how to build and lead something bigger than myself. Then I moved to Canada in 2021 and kept working in the bike industry.
The man who gave me my first job here later asked me to go into business with him. We started The Ti Bolt in 2023, making titanium bicycle bolts. He takes care of the product and the factory, I built the brand and run everything around it. In 2024 I joined SRAM.
traça is Catalan. The line a pencil leaves, the mark of a needle, a stroke. It also means skill: the knack for making something properly.